Intelligent Ways Of Investing

Let's say you've got your hands on a pretty large sum of money. The first thing you bought to do is handle any withstanding debt that you may have; Then, you should establish a sum of money that you need for immediate expenses and small extravaganzas. As for the amount you have left, it's best to invest it in order to start producing revenue for the years to come.

One of the best investment opportunities in the world is gold. This precious metal has a consistently high value and is considered to be an actual hedge against inflation and other similar processes, so it's rather safe to buy even in these times of financial uncertainty. You can purchase it in whatever shape suits you best, whether it's bullion, stocks or derivatives. However, keep in mind that the first two are longer long-term oriented, while the last one can bring you quick profits, but is pretty risky at the same time. Just make sure you have the appropriate storage means, so that you will not be exposed to the risk of being robbed.

Another good idea would be to acquire stocks or shares in a company. If the firm obtains profits, your investment will increase in value; Contradarily, if it goes bankrupt, your shares will also plummet to the ground. This is why it's very important that you first take some time and analyze the current situation of the company in which you're about to invest. Make sure you take a look at its policies towards investors, as well as any other matters that may be of interest to you. This way, there will not be any unpleasant surprises for you down the way.

If gold and stocks are not exactly your thing, there's always the alternative of buying real estate. This kind of purchase can be quite expensive, so it's not something to do on a whim. Still, some people say it worth the trouble, since it can bring you a much larger amount of income in the following years, especially if you decide to rent it or re-sell the property when prices have gone up.

Finally, be aware that most experts agree it's best to create a diversified portfolio of investments. Use part of your money for larger purchases, such as real estate, another part for stocks and shares, and the rest for commodities. This way, you will be "covered" no matter what happens to a particular market or to the economy itself.

Thinking Like An Online Entrepreneur – E-Commerce Tips

So much has been written about entrepreneurial thinking that I won’t try to distil it here. However, there are certain behaviours I have noted about how some web owners approach the development and running of their e-commerce websites which deserve a little discussion.

Let me start with the most important, influencing factor to any web owner’s success: belief.

Belief

Starting your online entrepreneurial activity with the right mindset and beliefs is like winning the match before you’ve stepped out onto the court. It’s what separates the really successful businesses from the average ones.

Ask any sportsperson or sports psychologist and they’ll tell you that your beliefs profoundly affect your performance.

What we believe is possible in our online entrepreneurial life is the limiting factor in our success.

Let’s take an example. Lots of people wish they were millionaires, but of those who want to become millionaires, very few actually believe they will be millionaires. Those that do, however, stand a far greater chance of becoming what they believe. Why? Because at a conscious and subconscious level they are doing everything they can to pursue that one objective. Now I’m not suggesting that being a millionaire should be your life’s goal; I’m just using it as an example. The point is that your underlying beliefs in what you are capable of fundamentally affect the actions you take and the choices you make.

All this may seem more like some New Age incantation rather than hard-edged business-speak, but there is good reason I mention it. Owning and running an e-commerce website is not for the faint-hearted. It is complex and demanding and don’t let anybody tell you otherwise. Be prepared for long hours, headaches and hard work, but also be prepared for more customers, a growing bank account and a sense of achievement. Your belief that you are doing the right thing is what will see you through and keep you on course for success.

Owning an e-commerce website can be a wild ride but how you handle it is totally dictated by your mindset and your beliefs. For example, many e-commerce websites fail because their owners give up – they lose confidence, interest and commitment, especially in the early days of their website’s life. It’s easy to give up if you’re struggling or faced with outright failure. However, those who believe they will succeed don’t see failure as a setback but as a learning experience – they have the right mindset and they will do well because of it.

I’m telling you this because you know that success isn’t a set of purely mechanical step-by-step processes. (If it were, we’d all be millionaires.) Success comes from your mindset: what you believe you can achieve and the expectations you set yourself. This mindset is as important as knowing how to Search Engine optimize your e-commerce website or write compelling sales copy.

What is SSL (the "little padlock")?

SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac / Safari users.)

This assures the user that sensitive data (such as credit card numbers) can not be viewed by anyone "sniffing" the network connection (which is an increasing risk as more people use wireless networking).

Common web site owner questions about SSL:

How do I get the little padlock on my site?

To get the little padlock, your site must have an SSL Certificate from a Certificate Authority. Once an SSL Certificate has been purchased and installed, it provides three things:

  1. The ability to show a page in "Secure Mode", which encrypts the traffic between the browser and the server, as indicated by the "little padlock" on the user's browser.
  2. A guarantee by the issuing Certificate Authority that the domain name the certificate was issued for is indeed owned by the specific company or individual named in the certificate (visible if the user clicks on the little padlock).
  3. An assurance that the domain name the certificate was issued for is the domain name the user's browser is now on.

Once obtained, the certificate must be installed on the web server by your web host. Since your web host also has to generate an initial cypher key to obtain the certificate, very often they will offer to handle the process of obtaining the certificate for you.

My web host has a "shared certificate" that I can use. Should I?

It's still fairly common for small sites to use a shared certificate from the host. In this circumstance, when a page needs to be shown in secured mode, the user is actually sent to a domain owned by the web host, and then back to the originating domain afterwards.

A few years ago, when SSL Certificates were quite expensive (around $ 400 per year), this was real attractive for new sites just getting their feet wet in e-commerce. Today, with a number of perfectly functional SSL certificates available for under $ 100 (exclusive of installation, etc.), it is a lot less attractive. Since your user can look at the address line of his or her web browser and see that the site asking for the credit card number is not the site he or she thought they were on, the cost savings is probably not worth the risk of scaring off A sale.

What's the difference between the expensive SSL Certificates and the inexpensive ones?

Typically, mostly price. Some expensive certificates have specific functions, such as securing a number of different subdomains simultaneously (a "wildcard" certificate), but the effective differences between basic single site certificates are very slight, despite the wide range of prices:

The encryption mechanism used by all of them is the same, and most use the same key length (which is an indicator of the strength of the encryption) common to most browsers (128 bit).

Some of them ("chained root" certificates) are slightly more of a pain for your web host to install than others ("single root" certificates), but this is pretty much invisible to the site owner.

The amount of actual checking on the ownership of the domain varies wildly among sellers, with some (usually the more expensive) wanting significant documentation (like a D & B number), and others handling it with an automated phone call ("press # 123 if you 'Ve just ordered a certificate ").

Some of them offer massive monetary guarantees as to their security (we'll pay you oodles of dollars if someone cracks this code), but since it's all the same encryption mechanism, if someone comes up with a crack, all e-commerce sites will Be scrambling, and the odds of that vendor actually having enough cash to pay all of its customers their oodel is probably slim.

The fact is that you are buying the certificate to insure the safety of the user's data, and to make the user confident that his or her data is secure. For the vast majority of users, simply having the little padlock show up is all they are looking for. There are exceptions (I have a client in the bank software business, and they feel that their customers (bank officers) are looking for a specific premier name on the SSL certificate, so are happy to continue using the expensive one), but most e -commerce customers do not pick their sellers based on who issued their SSL Certificates.

My advice is to buy the cheaper one.

I have an SSL certificate – why should not I serve all my pages in "Secured" mode?

Because SSL has an overhead – more data is sent with a page that is encrypted than a page that is not. This translates to your site appearing to run slower, particularly for users who are on dial-up or other slow connections. Since this also increases the total amount of data transferred by your site, if your web host charges by transfer volume (or has an overage fee, as most do), this can increase the size of your monthly hosting bill.

The server should go into secure mode when asking a user for financial or other sensitive data (which may well be "name, address and phone number", with today's risk of identity theft), and operate in normal mode otherwise.

Advertising Through a PPC Campaign: Significance, Benefits & Effectiveness

In this tech-savvy world, a click gains a lot of significance. Almost all the entrepreneurs, big or small, know that to make the business successful, the growth of online reputation is required, which can be obtained through a good amount of traffic to the website. Nowadays, popularity grows online and nonetheless to say, PPC is the best tool to approach visitors to a website in a short span of time.

Now, every PPC expert knows, how does it feel to gain more clicks to the website without the growth of conversion rate. Return On Investment or ROI & Return On Advertising Spending or RAOS are the two key factors that can measure the conversion growth of a PPC campaign.

With the progress of digital marketing, pay-per-click has got a global approach for its generation of clicks. Google AdWords & Microsoft Bing are the platforms that help the marketers to run a PPC campaign where the advertisers have to pay a particular amount for each click on their ads. This process is more appropriate for buying visits to your sites and is different from the organic visit learning process.

Why are PPC campaigns effective?
This paid online advertising system ensures your ad will be displayed on the SERP and will come forward once a particular keyword or phrase is being typed. This makes the search fast and accurate. Once the ads are clicked, it redirects the visitors to the website or to the landing page, the advertisers wish their viewers to show. The advertisers have to pay on the basis of the clicks on the ads.

These clicks can be of two types. Some of the clicks can be considered as false clicks as they do not generate any sale or increase revenue of the organization. On the other hand, the clicks that generate sales actually proclaim the ROI from the campaign.

In spite of these issues, an optimized PPC campaign can be proved quite cost-friendly as it approaches the visitor's individuality. Let's see why-

The comprehensive pay per click management services help you to save time as the advertisers have to pay once the ad is clicked. The advertisers can easily track the conversion rate and can also check out whether the clicks are genuine.

The fastest approach is the major advantage of a PPC campaign. As an advertiser, you can get search results faster and your traffic ad campaigns are also launched fast.

PPC ads focus on the targeted traffic and generation of the high rated leads to your website which makes a campaign faster and competitive in the fast growing market.

Control on the budget as per the need of the advertisers is easier in the PPC campaigns. Setting a budget goal depends on the requirements of the advertisers.

Flexibility is the major benefit one can acquire from the PPC ads because the budget can be modified at any time on the basis of the advertisers' requirements.

Moreover, importing the report from the Google Analytics helps the advertisers to track the entire situation and parameters which give them a platform to judge their performance level.

So, is PPC useful for the smaller businesses too?
This is one of the major questions that can come to the mind of a small scale business entrepreneur. The reason behind this is most of the beginning businessmen think that PPC campaign may cost them a lot of bucks. But in reality, a small-scale trade requires much more attention than a big scale organization.

Experienced tradesmen know that the first impressions can be acquired in the beginning. Achieving better rank than others is not an easy thing in this highly competitive market. So, no doubt, a good and thorough survey is needed before a small scale entrepreneur jumps into a PPC marketing.

Before jumping into the action, a small scale tradesman should remember that if an optimized PPC campaign is handled carefully, it can generate good revenue and if not, it can ruin the entire scenario. Starting slowly and spending money gradually on the campaign can help the small scale businessman to track the progress depending on which they can spend more money in the future.

No matter how small you are and how new your company is, hiring experienced PPC campaign can provide you benefits always. Lowering the CPC rate is one of them, which can be done with the help of many techniques. Not only that, a previous experience of PPC campaign organizing platforms like AdWords, Bing or Facebook ads is certainly an added advantage.

Things to keep in mind before running a PPC campaign

CPC – Cost per click determines the cost that the advertisers have to pay for the per click in the campaigns.

CTR- This is the ratio of the viewers who have clicked on the ads and the users who have viewed the page only. In a nutshell, it refers to the ratio between the false clicks and the genuine clicks.

Google AdWords- This is a PPC advertising platform that helps people to create ads that appear on the search engine and helps the advertisers to get the major rank on the SERP.

What to do before running a PPC campaign?
The majority of the pay per click ad benefit comes into action when the click and sales conversion rate goes parallel. But in reality, the conversion rates become less than the click rate most of the time. That may affect the CTR or click through rate.

Searching the potential and targeted audience is the first and foremost thing one should do before beginning a campaign. An entrepreneur should know to whatever he or she will sell his or her product or service and should generate the ad campaign on that basis.

Some tools that facilitate a PPC campaign
A PPC campaign has to run smoothly and for that, you need to utilize some of the equipment that simplifies the PPC ad system. Some of them are given below-

Google Analytics
AdWords Editor
Bing Ads Editor
Facebook Power Editor